{"title":"Business Reads","description":"\u003cspan data-mce-fragment=\"1\"\u003eBrowse our range of best selling\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e Business books with FREE delivery for more than 2 books. Choose from a wide range of Business \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ebooks including... English Books Maroc, Library for books.\u003c\/span\u003e","products":[{"product_id":"start-with-why","title":"Start with why","description":"\u003cspan\u003eWhy do you do what you do?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAny organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eStarting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDrawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.\u003c\/span\u003e","brand":"Simon Sinek","offers":[{"title":"Default Title","offer_id":36006142509223,"sku":"0151515","price":116.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/71QUhm-AnIL-min.jpg?v=1631701472"},{"product_id":"relentless-english-books","title":"Relentless: From Good to Great to Unstoppable","description":"\u003cspan\u003eFor more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwyane Wade, and dozens more—and made them greater. Now, for the first time in paperback, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFore more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwayne Wade, and dozens more—and made them greater. Now, for the first time ever, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDirect, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack. Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better . . . and how you can too.\u003c\/span\u003e","brand":"Tim S. Grover","offers":[{"title":"Default Title","offer_id":36006321651879,"sku":"123","price":96.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/RelentlessFromGoodtoGreattoUnstoppablebyTimSGrover-books.jpg?v=1609441020"},{"product_id":"the-subtle-art","title":"The Subtle Art","description":"In this generation-defining self-help guide, a superstar blogger cuts through the lies to show us how to stop trying to be \"positive\" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.","brand":"Mark Manson","offers":[{"title":"Default Title","offer_id":36006365593767,"sku":"6593096","price":95.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/subtleart.jpg?v=1631701540"},{"product_id":"how-to-stop-worrying-start-living","title":"How to stop worrying and start living","description":"\u003cspan\u003eWorry can make even the most stolid person ill.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWorry may cause nervous breakdown.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWorry can even cause tooth decay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWorry is one of the factors for High Blood Pressure.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWorry makes you tense and nervous and affect the nerves of your stomach.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe book suggests basic techniques in analysing worry, step by step, in order to cope up with them.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA very interesting feature of the book is 'How to eliminate 50% of your business worries'.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe book offers 7 ways to cultivate a mental attitude that will bring you peace and happiness. Also, the golden rule for conquering worry, keeping your energy \u0026amp; spirits high.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe book consists of some True Stories which will help the readers in conquering worry to lead you to success in life.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe book is full of similar incidences and narrations which will make our readers to understand the situation in an easy way and lead a happy life. A must read book for everyone.\u003c\/span\u003e","brand":"Dale Carnegie","offers":[{"title":"Default Title","offer_id":36006388236455,"sku":"002","price":112.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/61O9uqUfQDL.jpg?v=1609448975"},{"product_id":"thinking-fast-and-slow","title":"Thinking fast and slow","description":"\u003cspan\u003eIn the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.\u003c\/span\u003e","brand":"Daniel Kahneman","offers":[{"title":"Default Title","offer_id":36006406193319,"sku":"05464068406","price":137.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/thinkingfast.jpg?v=1609502344"},{"product_id":"millionaire-success-habits","title":"Millionaire Success Habits: The Gateway To Wealth \u0026 Prosperity","description":"\u003cspan\u003eMillionaire Success Habits is a book designed with one purpose in mind; and that is to take you from where you are in life, to where you want to be in life, by using easy to implement \"Success Habits\" into your daily routine.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis book is not about adding more time to your day. It is about replacing those things that are not serving your future with success habits designs specifically to assist you on your journey to that better you.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis book has broken down the walls of complexity and created simple success recipes for you to quickly implement in your life to reach the level of wealth and abundance you desire. \u003c\/span\u003e","brand":"Dean Graziosi","offers":[{"title":"Default Title","offer_id":36006437453991,"sku":"012","price":105.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/MillionaireSuccessHabitsTheGatewayToWealth_ProsperitybyDeanGraziosi-books.jpg?v=1609438895"},{"product_id":"rich-dad-poor-dad","title":"Rich Dad Poor Dad","description":"\u003cspan\u003ePersonal finance author and lecturer Robert T. Kiyosaki developed his unique economic perspective from two very different influences - his two fathers. One father (Robert's real father) was a highly educated man but fiscally poor. The other father was the father of Robert's best friend - that Dad was an eighth-grade drop-out who became a self-made multi-millionaire. The lifelong monetary problems experienced by his poor dad pounded home the counterpoint communicated by his rich dad. Taking that message to heart, Kiyosaki was able to retire at 47.\u003c\/span\u003e","brand":"Robert Kiyosaki","offers":[{"title":"Default Title","offer_id":36006500401319,"sku":"16656566","price":124.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/RichDad_PoorDadbyRobertT.Kiyosaki-books.jpg?v=1609441318"},{"product_id":"brain-rules","title":"Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School","description":"\u003cspan\u003eMost of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHow do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMedina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEvery brain is wired differently\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eExercise improves cognition\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe are designed to never stop learning and exploring\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMemories are volatile\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSleep is powerfully linked with the ability to learn\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eVision trumps all of the other senses\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStress changes the way we learn\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn the end, you’ll understand how your brain really works—and how to get the most out of it.\u003c\/span\u003e","brand":"John Medina","offers":[{"title":"Default Title","offer_id":36006518456487,"sku":"32132026","price":115.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/brainrules-min.jpg?v=1609442575"},{"product_id":"the-compound-effect","title":"The Compound effect","description":"\u003cspan\u003eNo gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.\u003c\/span\u003e","brand":"Darren Hardy","offers":[{"title":"Default Title","offer_id":36006533136551,"sku":"1111335","price":102.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/files\/71nAPgrH3aL._AC_UF1000_1000_QL80.jpg?v=1702835701"},{"product_id":"crushing-it-english-books","title":"Crushing It!: How Great Entrepreneurs Build Their Business and Influence and How You Can, Too","description":"\u003cp data-mce-fragment=\"1\"\u003eFour-time\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eNew York Times\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ebestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn his 2009 international bestseller\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrush It,\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eGary insisted that a vibrant personal brand was crucial to entrepreneurial success, In\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It!,\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eGary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrush It\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eprinciples. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It\u003c\/em\u003e! teaches readers to do.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It!\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eilluminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It!\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.\u003c\/p\u003e","brand":"Gary Vaynerchuk","offers":[{"title":"Default Title","offer_id":36715386536103,"sku":"454646","price":122.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/crushingitcover-min.jpg?v=1609443095"},{"product_id":"the-100-startup","title":"The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe $100 Startup\u003c\/b\u003e,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eChris Guillebeau shows you how to lead of life of adventure, meaning and purpose – \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eearn a good living.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStill in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere are \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003emany\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eothers\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003elike Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHere, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNot content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003esell\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e him the fish instead; and in the battle between planning and action, action wins.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eown\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e life, we can help others change \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003etheirs.\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e  This remarkable book will start you on your way.\u003c\/span\u003e","brand":"Chris Gillebeau","offers":[{"title":"Default Title","offer_id":36715578589351,"sku":"000212154","price":125.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/513LYPt7xtL-min.jpg?v=1631701478"},{"product_id":"the-intelligent-investor","title":"The Intelligent Investor","description":"\u003cp\u003e\u003cspan style=\"font-size: 1.4em;\" itemprop=\"name\"\u003eBy Benjamin Graham\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e, \u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\" itemprop=\"name\"\u003eJason Zweig\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003cspan class=\"authorName greyText smallText role\" style=\"font-size: 1.4em;\"\u003e(Contributor)\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e, \u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\" itemprop=\"name\"\u003eWarren Buffett\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003cspan class=\"authorName greyText smallText role\" style=\"font-size: 1.4em;\"\u003e(Contributor)\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"authorName__container\"\u003e\u003cspan class=\"authorName greyText smallText role\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"authorName__container\"\u003e\u003cspan class=\"authorName greyText smallText role\"\u003e\u003cspan\u003eMore than one million hardcovers sold\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNow available for the first time in paperback!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of \"value investing\" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made \u003c\/span\u003e\u003cem\u003eThe Intelligent Investor\u003c\/em\u003e\u003cspan\u003e the stock market bible ever since its original publication in 1949.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOver the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVital and indispensable, this HarperBusiness Essentials edition of \u003c\/span\u003e\u003cem\u003eThe Intelligent Investor\u003c\/em\u003e\u003cspan\u003e is the most important book you will ever read on how to reach your financial goals.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Benjamin Graham","offers":[{"title":"Default Title","offer_id":36715834376359,"sku":"0010548","price":162.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/91yj3mbz4JL-min.jpg?v=1631701510"},{"product_id":"money-master-the-game","title":"MONEY Master the Game: 7 Simple Steps to Financial Freedom","description":"\u003cp\u003e\u003cspan class=\"by\"\u003eby\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eAnthony Robbins\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTony Robbins has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Oprah Winfrey calls him super-human. Now for the first time - in his first book in two decades - he's turned to the topic that vexes us all: \u003c\/span\u003e\u003ci\u003eHow to secure financial freedom for ourselves and our families.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBased on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world - from Carl Icahn and Warren Buffett, to Ray Dalio and Steve Forbes - Tony Robbins has created a simple 7-step blueprint that anyone can use for financial freedom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRobbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts - making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTony Robbins walks readers of every income level through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMONEY: Master the Game\u003c\/i\u003e\u003cspan\u003e is the book millions of people have been waiting for.\u003c\/span\u003e\u003c\/p\u003e","brand":"Anthony Robbins","offers":[{"title":"Default Title","offer_id":36715937661095,"sku":"151635","price":141.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/MONEYMastertheGame7SimpleStepstoFinancialFreedombyTonyRobbins-books.jpg?v=1609439181"},{"product_id":"the-power-of-positive-thinking","title":"The Power of Positive Thinking","description":"\u003cp\u003e\u003cspan class=\"by\"\u003eby\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eNorman Vincent Peale\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"This book is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life.\"\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e-- Norman Vincent Peale\u003c\/p\u003e\n\u003cp\u003eThe precursor to\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Secret, The Power of Positive Thinking\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003ehas helped millions of men and women to achieve fulfillment in their lives. In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. You'll learn how to:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExpect the best and get it\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBelieve in yourself and in everything you do\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDevelop the power to reach your goals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBreak the worry habit and achieve a relaxed life\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eImprove your personal and professional relationships\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAssume control over your circumstances\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBe kind to yourself\u003c\/span\u003e\u003c\/p\u003e","brand":"Norman Vincent Peale","offers":[{"title":"Default Title","offer_id":36716085477543,"sku":"7774148","price":132.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ThePowerofPositiveThinking.jpg?v=1631701530"},{"product_id":"think-and-grow-rich","title":"Think and Grow Rich","description":"\u003cp\u003eby Napoleon Hill, Ben Holden-Crowther\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThink and Grow Rich is one of the most instrumental books of all time. Since its first publication in 1937, many have cited Hill’s philosophies as the cornerstone to their financial and overall personal success. After studying many of the wealthiest and most successful men and women of his day, Hill created his famous formula to moneymaking. “You can learn to acquire vast amounts of wealth by learning to think like the men and women who have already achieved wealth and success.” In this book, Hill offers a roadmap of how to reach your goals, fulfill your highest potential and live happily by using the power of the mind. “If you conceive it, you can achieve it,” said Hill. • Teaches Andrew Carnegies famous formula for moneymaking, “Thirteen Proven Steps to Riches.” • Contains tributes to the author from great American Leaders and businessmen, including F.W. Woolworth, Woodrow Wilson, who attribute their enormous success to this book.\u003c\/span\u003e\u003c\/p\u003e","brand":"Napoleon Hill","offers":[{"title":"Default Title","offer_id":36716356173991,"sku":"5485302165","price":135.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/thinkandgrowrich.jpg?v=1609502705"},{"product_id":"rework","title":"Rework","description":"\u003cp\u003e\u003cspan class=\"by\"\u003eby\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"name\"\u003eJason Fried\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan itemprop=\"name\"\u003eMost business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eRework \u003c\/i\u003eshows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. \u003cbr\u003e\u003cbr\u003eWhat you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.\u003cbr\u003e\u003cbr\u003eWith its straightforward language and easy-is-better approach, \u003ci\u003eRework \u003c\/i\u003eis the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of \"downsizing,\" and artists who don’t want to starve anymore will all find valuable guidance in these pages.\u003c\/span\u003e\u003c\/p\u003e","brand":"David Heinemeier Hansson et Frid Jason","offers":[{"title":"Default Title","offer_id":36716456083623,"sku":"4549661","price":102.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ReworkbyJasonFried-books.jpg?v=1609441160"},{"product_id":"the-making-of-a-manager","title":"The Making of a Manager: What to Do When Everyone Looks to You","description":"\u003cb data-mce-fragment=\"1\"\u003eInstant\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWall Street Journal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eBestseller!\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCongratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eyou don't really know what you're doing\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThat's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Making of a Manager\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eis a modern field guide packed everyday examples and transformative insights, including:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e How to tell a great manager from an average manager (illustrations included)\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e When you should look past an awkward interview and hire someone anyway\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e How to build trust with your reports through not being a boss\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e*\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e Where to look when you lose faith and lack the answers\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.\u003c\/span\u003e","brand":"Julie Zhuo","offers":[{"title":"Default Title","offer_id":36785551573159,"sku":"0031303","price":105.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/71FJpqMXJFL-min.jpg?v=1631701516"},{"product_id":"the-snowball","title":"The Snowball: Warren Buffett and the Business of Life","description":"\u003cspan data-mce-fragment=\"1\"\u003eHere is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlthough the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNever before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Snowball\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003emakes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.\u003c\/span\u003e","brand":"Alice Schroeder","offers":[{"title":"Default Title","offer_id":36785782096039,"sku":"51846087777","price":199.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/snowball.jpg?v=1631701539"},{"product_id":"atomic-habits-english-books-bookstore","title":"Atomic Habits: An Easy \u0026 Proven Way to Build Good Habits \u0026 Break Bad Ones","description":"\u003cspan data-mce-fragment=\"1\"\u003eNo matter your goals, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eAtomic Habits\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eClear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLearn how to:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- Make time for new habits (even when life gets crazy);\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- Overcome a lack of motivation and willpower;\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- Design your environment to make success easier;\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e- Get back on track when you fall off course;\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e...and much more.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eAtomic Habits\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smo king, lose wei ght, reduce stress, or achieve any other goal.\u003c\/span\u003e","brand":"James Clear","offers":[{"title":"Default Title","offer_id":36785900617895,"sku":"456554444","price":115.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/files\/Atomic.png?v=1727078355"},{"product_id":"the-personal-mba","title":"The Personal MBA: Master the Art of Business","description":"\u003cb data-mce-fragment=\"1\"\u003eMaster the fundamentals, hone your business instincts, and save a fortune in tuition.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ereally\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e works.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eJosh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Personal MBA\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, he shares the essentials of sales, marketing, negotiation, strategy, and much more.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTrue leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.\u003c\/span\u003e","brand":"Josh Kaufman","offers":[{"title":"Default Title","offer_id":36786046468263,"sku":"1654120","price":141.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ThePersonalMBAMastertheArtofBusiness.jpg?v=1631701528"},{"product_id":"deep-work-english-books","title":"Deep Work: Rules for Focused Success in a Distracted World","description":"\u003cspan id=\"freeText14647491706286555679\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eOne of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDeep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDeep Work\u003c\/i\u003e, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four \"rules,\" for transforming your mind and habits to support this skill.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA mix of cultural criticism and actionable advice,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDeep Work\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etakes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDeep Work\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an indispensable guide to anyone seeking focused success in a distracted world.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Cal Newport","offers":[{"title":"Default Title","offer_id":36786118131879,"sku":"5146166","price":102.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/deepwork.jpg?v=1631701348"},{"product_id":"blue-ocean-strategy","title":"Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant","description":"\u003cb data-mce-fragment=\"1\"\u003eThe global phenomenon, embraced by business worldwide and now published in more than 40 languages.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis international bestseller challenges everything you thought you knew about the requirements for strategic success.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSince the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn the international bestseller \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBlue Ocean Strategy\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating \"blue oceans\"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eBlue Ocean Strategy\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.\u003c\/span\u003e","brand":"Renée Mauborgne \u0026 W. Chan Kim","offers":[{"title":"Default Title","offer_id":36786184847527,"sku":"154646","price":133.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/blueocean-min.jpg?v=1609442324"},{"product_id":"the-lean-startup","title":"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses","description":"\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003eMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEric Ries defines a startup as \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ean organization dedicated to creating something new under conditions of extreme uncertainty\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on \"validated learning,\" rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRather than wasting time creating elaborate business plans, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Lean Startup\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever\u003c\/span\u003e\u003c\/p\u003e","brand":"Eric Ries","offers":[{"title":"Default Title","offer_id":36786270601383,"sku":"0021202","price":128.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/81-QB7nDh4L-min.jpg?v=1631701513"},{"product_id":"zero-to-one","title":"Zero to One: Notes on Startups, or How to Build the Future","description":"\u003cspan data-mce-fragment=\"1\"\u003eIf you want to build a better future, you must believe in secrets.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDoing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eZero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.\u003c\/span\u003e","brand":"Peter Thiel, Blake Masters","offers":[{"title":"Default Title","offer_id":36786393645223,"sku":"0121331","price":118.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/zerotoone.jpg?v=1609500414"},{"product_id":"the-power-of-habit","title":"The Power of Habit: Why We Do What We Do in Life and Business","description":"\u003cspan data-mce-fragment=\"1\"\u003eA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMarketers at Procter \u0026amp; Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAn untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThey succeeded by transforming habits.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Power of Habit,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eaward-winning \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eNew York Times\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlong the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter \u0026amp; Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt its core, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Power of Habit\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHabits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.\u003c\/span\u003e","brand":"Charles Duhigg","offers":[{"title":"Default Title","offer_id":36786772312231,"sku":"0020225","price":115.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ThePowerofHabit-min.jpg?v=1631701528"},{"product_id":"quiet-english-books","title":"Quiet: The Power of Introverts in a World That Can't Stop Talking","description":"\u003cb data-mce-fragment=\"1\"\u003eThe book that started the Quiet Revolution\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eQuiet,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eSusan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eQuiet\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003ehas the power to permanently change how we see introverts and, equally important, how they see themselves.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow with Extra Libris material, including a reader’s guide and bonus content.\u003c\/span\u003e","brand":"Susan Cain","offers":[{"title":"Default Title","offer_id":36786808946855,"sku":"6546","price":118.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/QuietThePowerofIntrovertsinaWorldThatCan_tStopTalkingbySusanCain-books.jpg?v=1609440914"},{"product_id":"the-miracle-morning","title":"The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life: Before 8AM","description":"\u003cspan data-mce-fragment=\"1\"\u003eWhat if you could miraculously wake up tomorrow and any—or every area of your life was transformed? What would be different? Would you be happier? Healthier? More successful? In better shape? Would you have more energy? Less Stress? More Money? Better relationships? Which of your problems would be solved?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat if I told you that there is a \"not-so-obvious\" secret that is guaranteed to transform any—or literally every area of your life, faster than you ever thought possible? What if I told you it would only take 6 minutes a day?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnter The Miracle Morning. What’s now being practiced by thousands of people around the world could perhaps be the simplest approach to creating the life you’ve always wanted. It’s been right there in front of us, but this book has finally brought it to life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAre you ready? The next chapter of your life—the most extraordinary life you've ever imagined—is about to begin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYOU DESERVE AN EXTRAORDINARY LIFE. IT’S TIME TO WAKE UP TO YOUR FULL POTENTIAL\u003c\/span\u003e","brand":"Hal Elrod","offers":[{"title":"Default Title","offer_id":36787081740455,"sku":"5165496","price":118.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/themiraclemorning.jpg?v=1631701519"},{"product_id":"the-one-thing","title":"The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results","description":"\u003ci data-mce-fragment=\"1\"\u003eThe one thing\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.\u003c\/span\u003e","brand":"Gary Keller","offers":[{"title":"Default Title","offer_id":36787214287015,"sku":"18460202","price":115.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/71qloT0MLNL.jpg?v=1668165009"},{"product_id":"so-good-they-cant-ignore-you","title":"So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn this eye-opening account, Cal Newport debunks the long-held belief that \"follow your passion\" is good advice.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNot only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMatching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to \"be so good they can't ignore you,\" Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eSo Good They Can't Ignore You\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e will change the way we think about our careers, happiness, and the crafting of a remarkable life.\u003c\/span\u003e","brand":"Cal Newport","offers":[{"title":"Default Title","offer_id":36787239256231,"sku":"151610","price":105.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/51IjORMFLkL._SX329_BO1_204_203_200_-min.jpg?v=1631701466"},{"product_id":"hooked-english-book","title":"Hooked: How to Build Habit-Forming Products","description":"\u003cspan id=\"freeText16407373374521786105\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow do successful companies create products people can’t put down?\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhy do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?\u003cbr data-mce-fragment=\"1\"\u003eNir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEyal provides readers with:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Practical insights to create user habits that stick.\u003cbr data-mce-fragment=\"1\"\u003e• Actionable steps for building products people love.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Nir Eyal","offers":[{"title":"Default Title","offer_id":36972133220519,"sku":"0016689889","price":102.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/hooked.jpg?v=1609448722"},{"product_id":"cashvertising-english-books","title":"Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone","description":"\u003cspan data-mce-fragment=\"1\"\u003eBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFACT! Captions under photos get 200 percent greater readership than non-headline copy.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFACT! Ads with sale prices draw 20 percent more attention.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFACT! Four-color ads are up to 45 percent more effective than black and white.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNew York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eCashvertising\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLike a wild roller-coaster ride through the streets of Madison Avenue, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eCashvertising\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to create powerful ads, brochures, sales letters, Websites, and more\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to make people believe what you say\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\"Sneaky\" ways to persuade people to respond\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEffective tricks for writing \"magnetic\" headlines\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat mistakes to avoid...at all costs!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat you should always\/never do in your ads\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExpert formulas, guidance, tips and strategies\u003c\/span\u003e","brand":"Drew E. Whitman","offers":[{"title":"Default Title","offer_id":37103683993767,"sku":"7878787","price":102.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/cashvertising-min.jpg?v=1609442665"},{"product_id":"the-power-of-now","title":"The power of now: A Guide to Spiritual Enlightenment","description":"\u003cspan data-mce-fragment=\"1\"\u003eEckhart Tolle's message is simple: living in the now is the truest path to happiness and enlightenment. And while this message may not seem stunningly original or fresh, Tolle's clear writing, supportive voice and enthusiasm make this an excellent manual for anyone who's ever wondered what exactly \"living in the now\" means. Foremost, Tolle is a world-class teacher, able to explain complicated concepts in concrete language. More importantly, within a chapter of reading this book, readers are already holding the world in a different container--more conscious of how thoughts and emotions get in the way of their ability to live in genuine peace and happiness.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTolle packs a lot of information and inspirational ideas into\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Power of Now\u003c\/i\u003e. (Topics include the source of Chi, enlightened relationships, creative use of the mind, impermanence and the cycle of life.) Thankfully, he's added markers that symbolise \"break time\". This is when readers should close the book and mull over what they just read. As a result,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Power of Now\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ereads like the highly acclaimed\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eA Course in Miracles\u003c\/i\u003e--a spiritual guidebook that has the potential to inspire just as many study groups and change just as many lives for the better.\u003c\/p\u003e","brand":"Eckhart Tolle","offers":[{"title":"Default Title","offer_id":37104156278951,"sku":"150629","price":105.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ThePowerofNow-min.jpg?v=1609503866"},{"product_id":"principles-life-and-work","title":"Principles: Life and Work","description":"\u003cp\u003eby Ray Dalio\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRay Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to \u003c\/span\u003e\u003ci\u003eFortune\u003c\/i\u003e\u003cspan\u003e magazine. Dalio himself has been named to \u003c\/span\u003e\u003ci\u003eTime\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003emagazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003ci\u003ePrinciples,\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eDalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, \u003c\/span\u003e\u003ci\u003ePrinciples\u003c\/i\u003e\u003cspan\u003e also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHere is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.\u003c\/span\u003e\u003c\/p\u003e","brand":"R. A. Y. DALIO","offers":[{"title":"Default Title","offer_id":37104273326247,"sku":"21213212","price":131.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/PrinciplesLifeandWorkbyRayDalio-books.jpg?v=1609440803"},{"product_id":"never-split-the-difference","title":"Never Split the Difference: Negotiating As If Your Life Depended On It","description":"\u003cp\u003eby Chris Voss\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAfter a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. \u003c\/span\u003e\u003ci\u003eNever Split the Difference\u003c\/i\u003e\u003cspan\u003e takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues to succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counter-intuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLife is a series of negotiations you should be prepared for: buying a car; negotiating a salary; buying a home; renegotiating rent; deliberating with your partner. Taking emotional intelligence and intuition to the next level, \u003c\/span\u003e\u003ci\u003eNever Split the Difference\u003c\/i\u003e\u003cspan\u003e gives you the competitive edge in any discussion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chris Voss (Négociateur) et Tahl Raz","offers":[{"title":"Default Title","offer_id":37104359375015,"sku":"2121545","price":108.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/NeverSplittheDifferenceNegotiatingAsIfYourLifeDependedOnItbyChrisVoss-books.jpg?v=1609439501"},{"product_id":"contagious","title":"Contagious: Why Things Catch On","description":"\u003cp\u003eby Jonah Berger\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003cspan\u003e bestseller and named Best Marketing Book of 2014 by the American Marketing Association\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIf you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003c\/span\u003e\u003ci\u003eNew York Times\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003earticles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eContagious\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003ecombines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, \u003c\/span\u003e\u003ci\u003eContagious\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eexplains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, \u003c\/span\u003e\u003ci\u003eContagious\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003ewill show you how to make your product or idea catch on.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jonah Berger","offers":[{"title":"Default Title","offer_id":37104415899815,"sku":"5448452","price":98.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/contagious-min.jpg?v=1609442790"},{"product_id":"shoe-dog","title":"Shoe Dog: A Memoir by the Creator of NIKE","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ene plus ultra\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBut Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003edifferent.\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKnight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.\u003c\/span\u003e","brand":"Philip Knight","offers":[{"title":"Default Title","offer_id":37104488054951,"sku":"487546","price":129.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ShoeDogAMemoirbytheCreatorofNikebyPhilKnight-min.jpg?v=1609441687"},{"product_id":"mindset-the-new-psychology","title":"Mindset: The New Psychology of Success","description":"\u003cp\u003eBy \u003cspan data-mce-fragment=\"1\"\u003eCarol S. Dweck\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a \u003ci\u003efixed mindset\u003c\/i\u003e — those who believe that abilities are fixed — are less likely to flourish than those with a \u003ci\u003egrowth mindset\u003c\/i\u003e — those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.\u003cbr\u003e\u003cbr\u003eIn this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love — to transform their lives and your own.\u003c\/span\u003e\u003c\/p\u003e","brand":"Carol Dweck","offers":[{"title":"Default Title","offer_id":37132683968679,"sku":"1549465","price":135.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/MindsetTheNewPsychologyofSuccessbyCarolS.Dweck-books.jpg?v=1609439097"},{"product_id":"this-is-marketing","title":"This is Marketing: You Can't Be Seen Until You Learn To See","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eTHE FINANCIAL TIMES\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eBOOK OF THE MONTH\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOver the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePermission Marketing\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eto\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePurple Cow\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eto\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eTribes\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eto\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Dip\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThis is Marketing\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.\u003c\/p\u003e","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":37132703236263,"sku":"1316465","price":108.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/thisismarketing.jpg?v=1609501913"},{"product_id":"made-to-stick","title":"Made to Stick: Why Some Ideas Survive and Others Die","description":"\u003cp\u003eby Chip Heath\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eNEW YORK TIMES\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003eBESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the \"fake news\" era.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMark Twain once observed, \"A lie can get halfway around the world before the truth can even get its boots on.\" His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them \"stick.\"\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003ci\u003eMade to Stick\u003c\/i\u003e\u003cspan\u003e, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous \"kidney theft ring\" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMade to Stick\u003c\/i\u003e\u003cspan\u003e will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eProvocative, eye-opening, and often surprisingly funny, \u003c\/span\u003e\u003ci\u003eMade to Stick\u003c\/i\u003e\u003cspan\u003e shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chip Heath et Dan Heath","offers":[{"title":"Default Title","offer_id":37132781256871,"sku":"1554646","price":135.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/818KHQZAl0L-min.jpg?v=1609432579"},{"product_id":"traffic-secrets","title":"Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers","description":"\u003cp\u003eby Brunson Russell\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMaster the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra-ffic (or people) to find you.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnd that is a tragedy.\u003c\/span\u003e\u003cbr\u003e\u003ci\u003eTraffic Secrets\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003ewas written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWaiting for people to come to you is not a strategy.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eUnderstanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTraffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.\u003c\/span\u003e\u003c\/p\u003e","brand":"Russell Brunson","offers":[{"title":"Default Title","offer_id":37132903121063,"sku":"4844612","price":115.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/trafficsecrets.jpg?v=1609501690"},{"product_id":"the-adweek-copywriting-handbook","title":"The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters","description":"\u003cspan data-mce-fragment=\"1\"\u003eGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.\u003c\/span\u003e","brand":"Joseph Sugarman","offers":[{"title":"Default Title","offer_id":37132976193703,"sku":"022022","price":118.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/000302247-hq-168-80-min.jpg?v=1631701483"},{"product_id":"flow-english-books","title":"Flow: The Psychology of Optimal Experience","description":"\u003cp\u003eby Mihaly Csikszentmihalyi\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePsychologist Mihaly Csikszentmihalyi's investigations of \"optimal experience\" have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness, unlock our potential, and greatly improve the quality of our lives.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mihály Csíkszentmihályi","offers":[{"title":"Default Title","offer_id":37132977930407,"sku":"4849131","price":113.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/flow-min.jpg?v=1609445548"},{"product_id":"outliers-the-story-of-success","title":"Outliers: The Story of Success","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of \"outliers\"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHis answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.\u003c\/span\u003e","brand":"Malcolm Gladwell","offers":[{"title":"Default Title","offer_id":37133019480231,"sku":"101001","price":126.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/OutliersTheStoryofSuccessbyMalcolmGladwell.jpg?v=1609440090"},{"product_id":"the-4-hour-workweek-timothy-ferriss","title":"The 4 Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe four hour workweek by Timothy Ferriss\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: \"I race motorcycles in Europe.\" \"I ski in the Andes.\" \"I scuba dive in Panama.\" \"I dance tango in Buenos Aires.\" He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the \"deferred-life plan\" and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eJoin Tim Ferriss as he teaches you:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How blue-chip escape artists travel the world without quitting their jobs?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to trade a long-haul career for short work bursts and freuent \"mini-retirements\"?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- What the crucial difference is between absolute and relative income?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to train your boss to value performance over presence, or kill your job (or company) if it's beyond repair?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- What automated cash-flow \"muses\" are and how to create one in 2 to 4 weeks?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to cultivate selective ignorance-and create time-with a low-information diet?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- What the management secrets of Remote Control CEOs are?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to get free housing worldwide and airfare at 50-80% off?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- How to fill the void and create a meaningful life after removing work and the office\u003c\/span\u003e\u003c\/p\u003e","brand":"Timothy Ferriss","offers":[{"title":"Default Title","offer_id":37204326744231,"sku":"000323","price":122.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/71ql4xBmpAL-min.jpg?v=1631701478"},{"product_id":"big-magic","title":"Big Magic: Creative Living Beyond Fear","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eReaders of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Gilbert offers insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBig Magic\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e cracks open a world of wonder and joy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Elizabeth Gilbert","offers":[{"title":"Default Title","offer_id":37272605294759,"sku":"105489849464","price":118.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/bigmagic-min.jpg?v=1609442238"},{"product_id":"the-power-of-your-subconscious-mind","title":"The Power of Your Subconscious Mind","description":"\u003cp\u003eby Joseph Murphy\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Power of Your Subconscious Mind\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003ehas been a bestseller since its first publication in 1963, selling many millions of copies since its original publication. It is one of the most brilliant and beloved spiritual self-help works of all time which can help you heal yourself, banish your fears, sleep better, enjoy better relationships and just feel happier. The techniques are simple and results come quickly. You can improve your relationships, your finances, your physical well-being.\u003c\/p\u003e\n\u003cp\u003eDr. Joseph Murphy explains that life events are actually the result of the workings of your conscious and subconscious minds. He suggests practical techniques through which one can change one's destiny, principally by focusing and redirecting this miraculous energy. Years of research studying the world's major religions convinced him that some Great Power lay behind all spiritual life and that this power is within each of us.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Power of Your Subconscious Mind\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003ewill open a world of success, happiness, prosperity, and peace for you.\u003c\/p\u003e","brand":"Joseph Murphy","offers":[{"title":"Default Title","offer_id":37363878166695,"sku":"1651600","price":101.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/ThePowerofYourSubconsciousMind.jpg?v=1609504028"},{"product_id":"how-to-sell-anything-to-anybody","title":"How to Sell Anything to Anybody","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eJoe Girard, \"the world's greatest salesman,\" shares the system of salesmanship that has made him a renowned success in his field.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\"Salesmen are made, not born. If I did it, you can do it.\"\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e-- Joe Girard\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTURN ONE SALE INTO 250 MORE\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCREATE A WINNING GAME PLAN FROM LOSING SALES\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSELL AT A LOSS AND MAKE A FORTUNE\u003c\/span\u003e\u003c\/p\u003e","brand":"Joe Girard","offers":[{"title":"Default Title","offer_id":37553688641703,"sku":"540288402542","price":122.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/Screenshot_20201208_134140.jpg?v=1631701379"},{"product_id":"blitzscaling","title":"Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies","description":"\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003eForeword by Bill Gates.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLinkedIn cofounder, legendary investor, and host of the award-winning \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eMasters of Scale\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e podcast reveals the secret to starting and scaling massively valuable companies.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.\u003c\/span\u003e\u003c\/p\u003e","brand":"Reid Hoffman","offers":[{"title":"Default Title","offer_id":38225124622503,"sku":"35442224","price":111.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/81rYVogn-HL.jpg?v=1631701320"},{"product_id":"elon-musk-book","title":"Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future","description":"\u003cspan data-mce-fragment=\"1\"\u003eElon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy\u003c\/span\u003e","brand":"Ashlee Vance","offers":[{"title":"Default Title","offer_id":38225193271463,"sku":"343543205678","price":142.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/5112YFsXIJL.jpg?v=1631701356"},{"product_id":"the-48-laws-of-power","title":"The 48 Laws of Power","description":"\u003cb data-mce-fragment=\"1\"\u003eAmoral, cunning, ruthless, and instructive, this multi-million-copy \u003ci data-mce-fragment=\"1\"\u003eNew York Times \u003c\/i\u003ebestseller\u003ci data-mce-fragment=\"1\"\u003e \u003c\/i\u003eis the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Laws of Human Nature.\u003c\/i\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn the book that \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePeople \u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003emagazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSome laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe 48 Laws of Power \u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eis ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.\u003c\/span\u003e","brand":"Robert Greene","offers":[{"title":"Default Title","offer_id":38225206902951,"sku":"54684646513","price":148.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/files\/48_LAWS_OF-Power.png?v=1749750826"}],"url":"https:\/\/booksondemand.ma\/collections\/business-1.oembed?page=11","provider":"Booksondemand","version":"1.0","type":"link"}