{"title":"General Non fiction","description":"\u003cspan data-mce-fragment=\"1\"\u003eBrowse our range of best selling non-fiction books with FREE delivery for more than 2 books. Choose from a wide range of non-fiction books including... English Books Maroc, Library for books.\u003c\/span\u003e","products":[{"product_id":"start-with-why","title":"Start with why","description":"\u003cspan\u003eWhy do you do what you do?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. 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He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrush It\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eprinciples. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It\u003c\/em\u003e! teaches readers to do.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It!\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eilluminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eCrushing It!\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.\u003c\/p\u003e","brand":"Gary Vaynerchuk","offers":[{"title":"Default Title","offer_id":36715386536103,"sku":"454646","price":122.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/crushingitcover-min.jpg?v=1609443095"},{"product_id":"the-100-startup","title":"The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe $100 Startup\u003c\/b\u003e,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eChris Guillebeau shows you how to lead of life of adventure, meaning and purpose – \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003eearn a good living.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStill in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThere are \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003emany\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eothers\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003elike Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHere, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNot content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003esell\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e him the fish instead; and in the battle between planning and action, action wins.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eown\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e life, we can help others change \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003etheirs.\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e  This remarkable book will start you on your way.\u003c\/span\u003e","brand":"Chris Gillebeau","offers":[{"title":"Default Title","offer_id":36715578589351,"sku":"000212154","price":125.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/513LYPt7xtL-min.jpg?v=1631701478"},{"product_id":"the-5-second-rule","title":"The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage","description":"\u003cspan data-mce-fragment=\"1\"\u003eThroughout your life, you've had parents, coaches, teachers, friends and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUsing the science of habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power of a “push moment.” Then, she’ll give you one simple tool you can use to become your greatest self.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt takes just five seconds to use this tool, and every time you do, you’ll be in great company. More than 8 million people have watched Mel’s TEDx Talk, and executives inside of the world’s largest brands are using the tool to increase productivity, collaboration, and engagement.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn The 5 Second Rule, you’ll discover it takes just five seconds to:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBecome confident\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBreak the habit of procrastination and self-doubt\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeat fear and uncertainty\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eStop worrying and feel happier\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShare your ideas with courage\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe 5 Second Rule is a simple, one-size-fits-all solution for the one problem we all face —we hold ourselves back.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe secret isn’t knowing what to do—it’s knowing how to make yourself do it.\u003c\/span\u003e","brand":"Mel Robbins","offers":[{"title":"Default Title","offer_id":36715670241447,"sku":"10206546","price":128.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/51DwJ-pSRwL._SX351_BO1_204_203_200_-min.jpg?v=1631701481"},{"product_id":"the-intelligent-investor","title":"The Intelligent Investor","description":"\u003cp\u003e\u003cspan style=\"font-size: 1.4em;\" itemprop=\"name\"\u003eBy Benjamin Graham\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e, \u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\" itemprop=\"name\"\u003eJason Zweig\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003cspan class=\"authorName greyText smallText role\" style=\"font-size: 1.4em;\"\u003e(Contributor)\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e, \u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\" itemprop=\"name\"\u003eWarren Buffett\u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003cspan class=\"authorName greyText smallText role\" style=\"font-size: 1.4em;\"\u003e(Contributor)\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"authorName__container\"\u003e\u003cspan class=\"authorName greyText smallText role\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"authorName__container\"\u003e\u003cspan class=\"authorName greyText smallText role\"\u003e\u003cspan\u003eMore than one million hardcovers sold\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNow available for the first time in paperback!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. 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More than 4 million people have attended his live events. Oprah Winfrey calls him super-human. Now for the first time - in his first book in two decades - he's turned to the topic that vexes us all: \u003c\/span\u003e\u003ci\u003eHow to secure financial freedom for ourselves and our families.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBased on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world - from Carl Icahn and Warren Buffett, to Ray Dalio and Steve Forbes - Tony Robbins has created a simple 7-step blueprint that anyone can use for financial freedom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRobbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts - making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTony Robbins walks readers of every income level through the steps to become financially free by creating a lifetime income plan. 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This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhat then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake?\u003cem data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eHomo Deus\u003c\/em\u003e explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith the same insight and clarity that made\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eSapiens\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ean international hit and a\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eNew York Times\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ebestseller, Harari maps out our future.\u003c\/p\u003e","brand":"Yuval Noah Harari","offers":[{"title":"Default Title","offer_id":36716568051879,"sku":"154956","price":128.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/homodeus.jpg?v=1609448461"},{"product_id":"ikigai-english-books","title":"Ikigai: The Japanese Secret to a Long and Happy Life","description":"\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\"\u003eINTERNATIONAL BESTSELLER •\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e1.5 MILLION+ COPIES SOLD WORLDWIDE\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAccording to the Japanese, everyone has an \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eikigai\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eikigai\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eretire\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eIkigai\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eikigai\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e that brings satisfaction to their lives. And it provides practical tools to help you discover your own \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eikigai.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e Because who doesn’t want to find happiness in every day?\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Héctor García","offers":[{"title":"Default Title","offer_id":36784623059111,"sku":"005","price":95.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/IKIGAI1.jpg?v=1609449282"},{"product_id":"the-things-you-can-see","title":"The Things You Can See Only When You Slow Down: Guidance on the Path to Mindfulness from a Spiritual Leader","description":"\u003cspan data-mce-fragment=\"1\"\u003e\"Is it the world that's busy, or is it my mind?\"\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe world moves fast, but that doesn't mean we have to. In this best-selling mindfulness guide - it has sold more than three million copies in Korea, where it was a number-one best-seller for 41 weeks and received multiple best book of the year awards - Haemin Sunim (which means \"spontaneous wisdom\"), a renowned Buddhist meditation teacher born in Korea and educated in the United States, illuminates a path to inner peace and balance amid the overwhelming demands of everyday life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBy offering guideposts to well-being and happiness in eight areas - including relationships, love, and spirituality - Haemin Sunim emphasizes the importance of forging a deeper connection with others and being compassionate and forgiving toward ourselves.\u003c\/span\u003e","brand":"Haemin Sunim","offers":[{"title":"Default Title","offer_id":36785367449767,"sku":"2185432","price":98.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/thethingsyoucanseeonly.jpg?v=1631701546"},{"product_id":"the-making-of-a-manager","title":"The Making of a Manager: What to Do When Everyone Looks to You","description":"\u003cb data-mce-fragment=\"1\"\u003eInstant\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWall Street Journal\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003eBestseller!\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCongratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eyou don't really know what you're doing\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThat's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. 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Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhen Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. 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Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. 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They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn the international bestseller \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eBlue Ocean Strategy\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating \"blue oceans\"—untapped new market spaces ripe for growth. 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Chan Kim","offers":[{"title":"Default Title","offer_id":36786184847527,"sku":"154646","price":133.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/blueocean-min.jpg?v=1609442324"},{"product_id":"the-lean-startup","title":"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses","description":"\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003eMost startups fail. But many of those failures are preventable. 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But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. 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We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter \u0026amp; Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAt its core, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Power of Habit\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHabits aren’t destiny. 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Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life—eating, drinking, and reproducing—the purpose of sleep remained elusive.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAn explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now, preeminent neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming. Within the brain, sleep enriches our ability to learn, memorize, and make logical decisions. It recalibrates our emotions, restocks our immune system, fine-tunes our metabolism, and regulates our appetite. Dreaming mollifies painful memories and creates a virtual reality space in which the brain melds past and present knowledge to inspire creativity.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWalker answers important questions about sleep: how do caffeine and alcohol affect sleep? What really happens during REM sleep? Why do our sleep patterns change across a lifetime? How do common sleep aids affect us and can they do long-term damage? Charting cutting-edge scientific breakthroughs, and synthesizing decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood, and energy levels; regulate hormones; prevent cancer, Alzheimer’s, and diabetes; slow the effects of aging; increase longevity; enhance the education and lifespan of our children, and boost the efficiency, success, and productivity of our businesses. 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Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMatching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. 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What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?\u003cbr data-mce-fragment=\"1\"\u003eNir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eHooked\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eEyal provides readers with:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Practical insights to create user habits that stick.\u003cbr data-mce-fragment=\"1\"\u003e• Actionable steps for building products people love.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e","brand":"Nir Eyal","offers":[{"title":"Default Title","offer_id":36972133220519,"sku":"0016689889","price":102.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/hooked.jpg?v=1609448722"},{"product_id":"you-are-a-badass","title":"You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life","description":"\u003cp\u003eby Jen Sincero\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe #1\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eBestseller\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eYou Are A Badass\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis the self-help book for people who desperately want to improve their lives but don't want to get busted doing it.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this refreshingly entertaining how-to guide, #1 \u003c\/span\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003cspan\u003e Bestselling Author and world-traveling success coach, Jen Sincero, serves up 27 bite-sized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word. 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As First Lady of the United States of America—the first African American to serve in that role—she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world, dramatically changing the ways that families pursue healthier and more active lives, and standing with her husband as he led America through some of its most harrowing moments. Along the way, she showed us a few dance moves, crushed Carpool Karaoke, and raised two down-to-earth daughters under an unforgiving media glare.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the experiences that have shaped her—from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world’s most famous address. With unerring honesty and lively wit, she describes her triumphs and her disappointments, both public and private, telling her full story as she has lived it—in her own words and on her own terms. Warm, wise, and revelatory, Becoming is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations—and whose story inspires us to do the same.\u003c\/span\u003e","brand":"Michelle Obama","offers":[{"title":"Default Title","offer_id":37104028909735,"sku":"154848","price":150.0,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0458\/6386\/2439\/products\/becoming-min.jpg?v=1609442132"},{"product_id":"emotional-intelligence","title":"Emotional Intelligence Why it Can Matter More Than IQ","description":"\u003cp\u003eby Daniel Goleman\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEveryone knows that high IQ is no guarantee of success, happiness, or virtue, but until \u003c\/span\u003e\u003cb\u003eEmotional Intelligence\u003c\/b\u003e\u003cspan\u003e, we could only guess why. 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