Skip to product information
1 of 1

Renée Mauborgne & W. Chan Kim

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Regular price 130.00 dh
Regular price 160.00 dh Sale price 130.00 dh
On sale Sold out
Shipping calculated at checkout.
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
  • Paper Back
  • Free Gifts
  • Discounted
View full details

Our Offers

Kindly be aware, these offers are applicable exclusively to individual book purchases, not bundles. Bundles already include discounted prices, as discounts are already factored into their total cost.

  • Offer N°1

    When you buy two books, you'll receive a special offer of a 10% discount on the total price, Free Shipping is an added bonus.

  • Offer N°2

    When you purchase 3 books, you'll receive an additional book of your choice for free, along with Free Shipping and free bookmarks.

  • Offer N°3

    When you buy 4 books, you'll receive two additional books of your choice for free, a tote bag, Free Shipping, and Free Bookmarks.

1 of 3

More About Us 🏠

We're here to cater to your reading desires. Just let us know the book you want, and we'll make it available for you. Our goal is to ensure your complete satisfaction. We're not just an ordinary bookstore; we're like family for book lovers. ❤️

  • Free Shipping

    When you purchase 2 or more books, The Shipping is on us! Enjoy free delivery.

  • Cash On Delivery

    Payment is only processed upon receipt of your order and confirmation of its quality.

  • On-Demand

    Let us know your desired title, and we will fulfill your request with our On-Demand Services.

  • Support Centre

    We have a dedicated 24/7 team, available to address any inquiries you may have.

1 of 4

Books on Demand Experience

Discover a wide range of books at Books on Demand Morocco! Our exclusive collection is now accessible in Morocco. Whether you're buying a single book or getting two or more, enjoy free shipping on single book purchases and receive complimentary bookmarks and a discount for your future buys.

Save on bundles 🏷️

We create these bundles with the help of our algorithms, considering their compatibility and what our readers generally like. When you buy a bundle, you not only receive a collection of gifts but also save 60% compared to buying the books individually at their regular prices.

Discover over 500 carefully selected book bundles in our store, each at a discounted price. We aim to have something for everyone, ensuring you find the right books when you need them. Our goal is to build a community of readers and future leaders.

Get your bundle now
1 of 5

Navigate BOD 🗺️

Bestseller Bundles

1 of 25

Bundles of the month 🏅📦

1 of 19

Best of Non-Fiction Bundles

1 of 25

Best of Fiction Bundles