E-Myth, le mythe de l'entrepreneur revisité
E-Myth, le mythe de l'entrepreneur revisité
Le best-seller vendu à plus de 2 millions d'exemplaires dans le monde enfin traduit en français ! Mythe de l'entrepreneur, n. :
1. Mythe selon lequel la plupart des personnes qui créent une petite entreprise sont des entrepreneurs.
2. Présupposé néfaste selon lequel une personne maîtrisant bien le travail technique d'une entreprise est capable de diriger une entreprise réalisant ce travail technique. Qu'est-ce qui fait le succès d'une entreprise, qu'est-ce qui la voue à l'échec ? Classique parmi les classiques, cet ouvrage au succès international phénoménal déboulonne les mythes qui entourent la création d'entreprise et vous donne des solutions concrètes pour assurer le succès de la vôtre. Vous apprendrez notamment à :
- déjouer la fatalité de l'échec grâce à une répartition rigoureuse des fonctions clés ;
- tirer parti des principes de la franchise pour pérenniser et faire grandir votre entreprise ;
- travailler sur votre entreprise et non pas dans votre entreprise pour retrouver une vie épanouissante et continuer à réaliser vos rêves. Un ouvrage mythique qui a fait la renommée mondiale de son auteur, une bible pour tous les entrepreneurs et pour tous ceux qui rêvent de le devenir ! « Michael Gerber aime exhorter les gens à développer de puissantes visions concernant leur entreprise. » - Fortune
« Les idées brillantes de Michael Gerber ont permis à des milliers d'entrepreneurs de reprendre le contrôle de leur entreprise » - Success Magazine
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