Skip to product information
1 of 1

Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Regular price 143.00 dh
Regular price 170.00 dh Sale price 143.00 dh
On sale Sold out
Shipping calculated at checkout.
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
  • Paper Back
  • Free Gifts
View full details

Our Offers

  • Offer N°1

    When you buy two books, you'll receive a special offer of a 10% discount on the total price, Free Shipping is an added bonus.

  • Offer N°2

    When you purchase 3 books, you'll receive an additional book of your choice for free, along with Free Shipping and free bookmarks.

  • Offer N°3

    When you buy 4 books, you'll receive two additional books of your choice for free, a tote bag, Free Shipping, and Free Bookmarks.

1 of 3
  • Note

    Please be aware that these special offers are exclusively valid for the purchase of individual books and do not extend to bundled packages.

    In other words, if you choose to buy three separate books for example, you will be able to take advantage of these offers. However, if you opt for a bundle, it already includes a discounted price for three books, these additional offers do not apply.

More About Us

  • Free Shipping

    When you purchase 2 or more books, The Shipping is on us! Enjoy free delivery.

  • Cash On Delivery

    Payment is only processed upon receipt of your order and confirmation of its quality.

  • On-Demand

    Let us know your desired title, and we will fulfill your request with our On-Demand Services.

  • Support Centre

    We have a dedicated 24/7 support team, readily available to address any inquiries you may have.

1 of 4

Navigate BOD 📒

Now Trending

1 of 25

Fiction Bundles

1 of 11

Self-Help Bundles

1 of 25

F.A.Q

I didn't find a book on your store

If you are unable to locate a particular book in our online store, we encourage you to contact us through Instagram at Booksondemand.ma. Our team will go above and beyond to secure the book you're looking for, process your order, and have it delivered to your doorstep.

What is On-Demand

Our service, Books on Demand, is dedicated to meeting your specific book requirements promptly. If you are unable to locate a particular book in our online store, we encourage you to contact us through Instagram at Booksondemand.ma. Our team will go above and beyond to secure the book you're looking for, process your order, and have it delivered to your doorstep.

However, if the book you desire is already available in our store, we kindly request that you place your order directly through our website. This helps us streamline our operations and alleviate the workload for our agents. Currently, we are facing a significant surge in demand and serving a large number of clients, as we continuously test and enhance our service.

"Our products and services are designed to be on-demand, meaning that any book you have in mind can be requested. Simply provide us with a list, and we will make every effort to acquire those books and ship them to your specified location, no matter where you are."

How long does shipping take?

Each purchase made within the the Kingdom of Morocco generally entails a processing time of 6-8 business days. It is crucial to bear in mind that our book selling system operates on a On-Demand basis, customizing each order as per the demand, and this process may necessitate up to 5 business days for production before shipment. As a result, the estimated delivery time, starting from the date of purchase, typically averages around 1 week.

What is your return policy?

Kindly be informed that in order to facilitate a smooth refund or exchange process, it is essential for our team to approve all returns beforehand. To initiate a return, we kindly request that you provide us with pictures of the product along with an explanation for the return. Our dedicated team will thoroughly assess the information provided and determine whether the return can be accepted.

Should your return be approved, we will promptly furnish you with comprehensive instructions on how to proceed with shipping the product back to our facility. Please be aware that the shipping costs for returning the item will be your responsibility, and you have the flexibility to choose the shipping service that suits you best.

Our primary goal is to ensure that every interaction you have with us is a positive one, and we remain committed to streamlining the return process for your convenience. If you have any inquiries or concerns pertaining to your return, please do not hesitate to contact us via email at contact@booksondemand.ma or reach out to us on Instagram @booksondemand.ma.

What is your refund policy?

We want to make the refund process easy to understand and transparent, so you know what to expect every step of the way.

Once we receive and check your return, we will let you know the result and confirm if your refund can be approved. If it is approved, we will automatically process it within 10 business days.

However, if more than 15 business days have passed since we approved your return and you still haven't received anything, please don't hesitate to contact us at contact@booksondemand.ma. We will be happy to help you further.