• The Unfair Advantage: How You Already Have What It Takes to Succeed - Booksondemand
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Ash Ali, Hasan Kubba

The Unfair Advantage: How You Already Have What It Takes to Succeed

The Unfair Advantage: How You Already Have What It Takes to Succeed

110.00 dh
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The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.

An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.

Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
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